Rolling Loud India prepares for Mumbai debut: a new era for hip-hop culture

Rolling Loud is set to launch its first-ever India edition in Mumbai, spotlighting both global and local hip-hop talent. This two-day festival promises to transform the Indian hip-hop landscape with immersive cultural experiences, yet official dates and venue details remain eagerly awaited.

Sources:
ETV BharatRadio and MusicBillboard+2
Updated 2h ago
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Sources: ETV BharatRadio and MusicBillboard+2
Rolling Loud, the global hip-hop festival founded in 2015 by Matt Zingler and Tariq Cherif, is making its India debut in Mumbai, heralding a new era for the country's hip-hop culture.

The two-day festival aims to unite the entire Indian hip-hop community by providing a global platform for both international and homegrown artists. "We never imagined Rolling Loud would take us all the way to India — it’s incredible," said the co-founders, highlighting the booming hip-hop scene in India.

District by Zomato CEO Rahul Ganjoo emphasized the cultural significance, stating, "Rolling Loud coming to India isn’t just another festival drop; it’s a cultural shift. For years, we’ve felt the need to bridge India’s sound with the global stage, and this is that moment."

The festival will feature two distinct stages with elaborate production, alongside local food and drink vendors, art installations, and experiential activations celebrating Indian hip-hop culture.

Since its inception, Rolling Loud has grown from a regional event in Miami to a dominant global hip-hop festival, with editions in cities like New York, Los Angeles, and international locations including Thailand and Australia.

This Mumbai edition is poised to be a landmark event, spotlighting artists like Nigerian-born rapper Yung Sammy, who has embraced Indian languages and culture in his music, exemplifying the fusion and growth of hip-hop in India.

"The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision," the founders added, underscoring the festival’s role in elevating India’s hip-hop to a global audience.

With its blend of music, culture, and community, Rolling Loud India promises to be a transformative experience for fans and artists alike, marking a significant cultural milestone in the subcontinent’s music landscape.
Sources: ETV BharatRadio and MusicBillboard
Rolling Loud India is set to debut in Mumbai, marking a milestone for the country's hip-hop culture. The two-day festival will unite international and homegrown artists on global stages, featuring music, food, art, and cultural activations, signaling a major cultural shift in India’s booming hip-hop scene.
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The Headline

Rolling Loud India set for Mumbai debut with cultural impact

We never imagined Rolling Loud would take us all the way to India  its incredible. The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision.
Matt Zingler and Tariq Cherif
Co-Founders/Co-CEOs of Rolling Loud
Radio and MusicBillboard
Indias hip-hop scene is on fire right now, its raw, its real, and its ready. Rolling Loud coming to India isnt just another festival drop; its a cultural shift.
Rahul Ganjoo
CEO of District by Zomato
Radio and MusicETV BharatBillboard
Key Facts
  • Rolling Loud India is set to be a two-day festival featuring both international and homegrown hip-hop artists performing on two stages, with local food, art installations, and cultural activations.ETV BharatRadio and MusicBillboard+1
  • Festival dates and venue in Mumbai are yet to be announced, but preparations emphasize a unique celebration of Indian hip-hop culture.ETV BharatBillboard
  • Rolling Loud India represents a cultural shift and aims to bridge the gap between Indias hip-hop sound and the global stage, according to Rahul Ganjoo, CEO of District by Zomato.4Radio and MusicETV Bharat+1
Key Stats at a Glance
Duration of Rolling Loud India festival
2 days
ETV BharatRadio and MusicBillboard
Number of stages at Rolling Loud India
2 stages
1
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Background Context

Rolling Loud's global rise and India's hip-hop growth

When Yung Sammy arrived in India from Nigeria as a 12-year-old, he would not have expected to redefine hip hop in the country, but that is exactly what has happened.
Asjad Nazir
Journalist
1
Key Facts
  • Rolling Loud was founded in 2015 by Matt Zingler and Tariq Cherif in Miami, Florida, and has since expanded globally to cities including New York, Toronto, Los Angeles, Australia, Germany, Portugal, The Netherlands, Thailand, and Austria.2Billboard
  • Recent editions of Rolling Loud have featured major international hip-hop stars such as Future, Travis Scott, A$AP Rocky, and Playboi Carti.Radio and Music
  • The Indian hip-hop scene has been rapidly growing and gaining recognition, with artists like Yung Sammy redefining the genre locally through bilingual anthems and cultural versatility.1
Key Stats at a Glance
Year Rolling Loud was founded
2015 year
1
Number of countries/cities where Rolling Loud has expanded
12 locations
Billboard
Number of major international headliners mentioned
4 artists
Radio and Music
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