Huma Qureshi kickstarts Jammu tourism campaign to rebuild traveler confidence

Bollywood actress Huma Qureshi has kickstarted a new tourism campaign in Jammu, aimed at rebuilding traveler confidence and promoting the region as a premier destination.

The campaign, led by the Directorate of Tourism, Jammu, focuses on highlighting Jammu's safety, serene environment, and breathtaking landscapes. "Jammu & Kashmir is safe, serene, and one of the most breathtaking destinations in India," Qureshi emphasized, inviting tourists from across India and the world to explore its beauty.

During her visit, Qureshi promoted eco-tourism by experiencing the Skyview by Empyrean gondola in Patnitop, which is the highest gondola in Asia. This engineering marvel was constructed without cutting a single tree, underscoring the region's commitment to sustainable tourism.

She also engaged with key local officials and stakeholders, including Deputy Commissioner Udhampur Saloni Rai, Director Tourism Jammu Vikas Gupta, CEO Patnitop Development Authority Devander Singh Bhau, and Joint Director Tourism Jammu Aijaz Qaiser, along with members of the Patnitop Hotels Association.

"This visit marks the beginning of a focused campaign to showcase Jammu as a prime destination for adventure, culture, cuisine, and natural beauty," officials noted.

The initiative aims to attract more visitors by rebuilding trust and highlighting Jammu's unique offerings, blending natural splendor with cultural richness and modern eco-tourism infrastructure.

Actress Huma Qureshi launched a tourism campaign in Jammu to restore traveler confidence, highlighting the region's safety and natural beauty. She promoted eco-tourism at Skyview by Empyrean, engaging with local officials to showcase Jammu as a top destination for adventure, culture, and cuisine.