Trichy startups get fresh logos boost: ABIRF and J Innocent Divya launch new brand identities

The Anna Business Incubation Research Foundation (ABIRF), funded by the state government, has provided a significant branding boost to nine promising startups based in Trichy. These startups, spanning sectors such as property technology, food, automobile, and robotics, received fresh logos and brand identities to enhance their market visibility and build brand equity.

The initiative aims to accelerate the market presence of early-stage ventures by providing them with professional branding support, which is often costly if outsourced. ABIRF leveraged the expertise of a local design startup to create these logos, ensuring cost-effectiveness and community support.

"Proper logo and brand names will enhance the startup's visibility, build brand equity, and accelerate market presence for early-stage ventures," said ABIRF representatives.

The newly designed logos, which clearly represent the roles and fields of each startup, were officially launched by J Innocent Divya, commissioner of the Directorate of Technical Education, at the ABIRF office on Friday. This event marks a key step in promoting innovation and entrepreneurship within the Trichy region.

"It is quite expensive if done outside, so we utilised the help of one of our home-grown design startups to support others," ABIRF noted, highlighting the collaborative spirit behind the initiative.

This branding support is expected to help these startups gain stronger recognition and competitive advantage in their respective industries, fostering growth and sustainability.

Trichy startups received a branding boost as the Anna Business Incubation Research Foundation (ABIRF) and J Innocent Divya launched new logos for nine local startups across sectors like property technology, food, automobile, and robotics, aiming to enhance visibility and market presence.