Sources: 
Indian AI startups are increasingly boycotting local enterprise clients, a trend known as the
"Skip India" movement, driven by demands for unpaid proof of concepts and free trials.
Founders report that requests for discounts, free access, and multiple unpaid trials are not only slowing innovation but actively driving startups away from the domestic market.
This growing discontent reflects a deeper issue beyond funding, rooted in client behaviour and mindset. Startups feel undervalued and exploited, which threatens the sustainability of AI innovation within India.
"Real support means paying them fairly for their hard work," commented an industry observer, emphasizing the need for fair compensation.
At the same time, startups are encouraged to clearly demonstrate their value so customers understand the costs involved.
The boycott trend signals a critical juncture for Indian AI enterprises, highlighting the urgent need for a cultural shift in client-startup relationships to foster a healthy innovation ecosystem.
Without fair pay and respect for intellectual property, many startups may continue to avoid Indian clients, potentially stunting the growth of the domestic AI sector.
Sources: Indian AI startups are increasingly boycotting local enterprise clients amid demands for unpaid proof of concepts and free trials, a trend dubbed 'Skip India.' Founders cite unfair pay and discount requests as barriers, urging fair compensation to sustain innovation and growth in the domestic market.
