OnePlus Invests Rs 2000 Crore in India to Compete in Premium Smartphone Market
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- OnePlus will invest Rs 2000 crore annually for three years in India.
- The OnePlus 13 will launch globally in January 2025.
- OnePlus plans to expand service centers by 50% by mid-2026.
- Project Starlight includes 5.5G support and signal enhancement features.
- OnePlus 13 will feature advanced AI capabilities for improved user experience.
- Analysts suggest focusing on the $400-$600 segment for growth.
- The premium smartphone segment grew 86% in Q3 2024, according to IDC.
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