Samsung to announce Perplexity AI integration in 2025, shifting away from Google

Samsung Electronics Co. is poised to announce a significant partnership with AI startup Perplexity AI Inc., marking a strategic shift away from Google. The South Korean tech giant plans to invest in Perplexity and integrate its AI-powered search and assistant technology into its devices, including preloading the app and assistant on upcoming Galaxy phones.

"Samsung aims to include Perplexity's service as a default assistant option in its Galaxy S26 phone, which is set to launch in the first half of 2026," according to sources familiar with the matter. This move could either complement or replace existing assistants like Bixby and Google Assistant.

Perplexity, valued at $14 billion, is a rapidly growing AI search platform competing with Google Search and Microsoft Copilot. Samsung's investment and integration plans reflect its broader strategy to diversify AI partnerships and reduce reliance on Alphabet Inc.'s Google.

"This partnership could mean less reliance on Google, as Samsung works with Perplexity to build new and unique experiences on its mobile devices," the report noted. The collaboration may also power some of Bixby's features with Perplexity's AI technology.

Samsung is expected to announce the integration as early as this year, with the Galaxy S26 series serving as the launch platform for Perplexity's AI assistant. This approach mirrors Apple Inc.'s strategy of working with multiple AI developers to enhance device capabilities.

By investing in Perplexity and embedding its technology, Samsung aims to offer users a more diverse and innovative AI experience, signaling a notable shift in the competitive landscape of AI assistants and search technology.

Key quotes and stats:
"Samsung is closing in on an investment in AI search startup Perplexity that would also see the Korean tech giant incorporating the AI company’s tech into its devices."
"Perplexity is at a $14 billion valuation."
"Samsung wants to make Perplexity the 'default assistant option' on the Galaxy S26 series."
"The broad tie-up may help Samsung reduce its reliance on Alphabet Inc.’s Google."

Samsung plans to invest in AI startup Perplexity and integrate its technology into Galaxy devices, aiming to make Perplexity the default assistant on the Galaxy S26 series in 2026. This move signals a shift away from Google, with Samsung seeking to diversify its AI partnerships and enhance device experiences.