The combination of OpenAI’s intelligence models with Ive’s design sensibility could generate $1 trillion in value.
Sam Altman
CEO of OpenAI
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Key Facts
- Sam Altman and Jony Ive began collaborating two years ago to create a consumer AI device aimed at revolutionizing human-AI interaction beyond smartphones.
- OpenAI acquired Jony Ive's startup io (LoveFrom io) for $6.4-$6.5 billion in equity, marking a record venture-backed acquisition by a private buyer.
- Altman revealed plans to build 100 million AI companion devices that will integrate seamlessly into everyday life, moving beyond screen-based interfaces.
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- The device is described as unobtrusive, ambient AI capable of being fully aware of users' surroundings and life, designed to be a third core device alongside a MacBook Pro.
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- If successful, the product could generate $1 trillion in value and be a landmark of the post-smartphone generation.1
- Analysts compare the potential impact of this AI device to the first iPhone, highlighting its transformative promise for user behavior and business models.
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Key Stats at a Glance
Acquisition value of Jony Ive's startup io by OpenAI
$6.4 billion

Planned number of AI companion devices to be built
100 million devices
Projected value generation from the AI device
$1 trillion
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