Meta to fully automate ad creation and targeting with AI by end of 2026

Meta Platforms, the parent company of Facebook, is set to fully automate the creation and targeting of advertisements using artificial intelligence by the end of 2026.
This ambitious initiative aims to transform how brands design and deliver ads, enabling real-time personalization based on user data such as geolocation.
"Advertisers needed AI products that delivered 'measurable results at scale' in the not-so-distant future," Mark Zuckerberg emphasized recently.
The company’s AI tools already assist in generating personalized ad variations, adjusting image backgrounds, and automating video ad edits across its platforms, which boast 3.43 billion unique active users globally.
By automating ad creation and targeting, Meta could disrupt traditional marketing agencies that currently handle these roles, potentially disintermediating them.
Moreover, this technology could democratize advertising by enabling smaller advertisers with limited budgets to compete without retaining costly marketing services.
The move signals a significant shift in digital marketing, leveraging AI to optimize ad effectiveness and scale.
"The new tools could disintermediate the traditional advertising creation, planning and buying roles played by agencies," industry observers note.
Meta’s strategy reflects a broader trend toward AI-driven marketing solutions designed to deliver personalized, scalable, and measurable advertising outcomes.
As the deadline approaches, the advertising world watches closely to see how this innovation reshapes the industry landscape.

Meta Platforms plans to fully automate ad creation and targeting using AI by the end of 2026, aiming to revolutionize advertising with personalized, real-time ad variations. This move could disrupt traditional marketing agencies and empower smaller advertisers with limited budgets, leveraging Meta's 3.43 billion global users.