- Meta has announced new smart glasses starting at $299, as CEO Mark Zuckerberg continues to push the wearables market.
- The new Meta Glasses have moved away from the Ray-Ban branding, offering a lower price and three available styles: Adventurer, Fury, and Starfire.
- The Adventurer and Fury models are priced at $299, while the Starfire model is priced at $399.
- The new glasses are cheaper than the second-generation Ray-Ban Meta Wayfarer model, which costs $80 more.
- In partnership with EssilorLuxottica, Meta is introducing these glasses, which build on the technology of the world’s best-selling AI glasses.
- The Meta Glasses feature Meta AI powered by Muse Spark, providing users with AI capabilities at their fingertips.
- These glasses include features such as a 12MP camera, the ability to record video at 1080p/60fps or 3k/30fps, and a customizable action button.
- The glasses offer 8 hours of battery life and an additional 40 hours with the charging case, along with features that Ray-Ban models lack.
- Despite the small size of the smart glasses market, Meta and EssilorLuxottica dominate it, having sold millions of units since their launch in 2021.
Meta has unveiled its new smart glasses, dubbed Meta Glasses, with a starting price of $299, marking a shift from the Ray-Ban branding.12347
The new lineup includes three styles: Adventurer, Fury, and Starfire, with the latter priced at $399 in collaboration with Kylie Jenner.
The Adventurer and Fury models are cheaper than the second-generation Ray-Ban Meta Wayfarer, which costs $80 more. Meta Glasses are designed to be more affordable while still offering advanced features, including Meta AI powered by Muse Spark, which provides users with smart assistance for daily tasks.5
Each model boasts 8 hours of battery life and an additional 40 hours in the charging case, along with a 12MP camera capable of recording video at 1080p/60fps or 3k/30fps. Notably, the glasses lack a display but include personal speakers and a customizable action button for quick access to AI features.8910
Meta aims to dominate the smart glasses market, which it shares with EssilorLuxottica, having sold millions of units since launching in 2021. Zuckerberg has found more success in smart glasses than in virtual reality headsets, which were pivotal during the company's transition from Facebook to Meta in 2021.6
“Meta has introduced a new line of smart glasses priced at $299, partnering with EssilorLuxottica for the launch. This marks a strategic shift as Meta aims to establish its own brand identity in the wearables market.”
Meta Store
9to5Google
CNBC