Sources: 
CyberArk warns that the rapid advancement of
deepfake technology is significantly enhancing AI voice cloning scams, allowing fraudsters to manipulate victims emotionally and convincingly impersonate individuals.
According to
David Higgins, senior director at CyberArk, “Deepfake technology has advanced at such a striking pace in recent years, largely due to the breakthroughs in generative AI and machine learning.”
The technology requires only
three seconds of audio to clone a voice, making it alarmingly accessible. A report from AIPRM indicates that
70% of adults lack confidence in distinguishing between real and cloned voices, highlighting the growing threat.
Higgins emphasizes that “the most immediate threat to society is that high-quality deepfake technology is widely available, enabling fraudsters and organized crime groups to enhance their scam tactics.”
As businesses grapple with these challenges, the urgency for improved digital identity protection is underscored by findings from Jumio, which states that trust in digital life is eroding due to deepfakes and cyber-crime.
The implications of these scams extend beyond individual victims, threatening the very concept of truth in society.
“Dismissing deepfakes as exaggerated or irrelevant underestimates one of the most disruptive threats faced today,” Higgins warns, urging vigilance against this evolving menace.
Sources: CyberArk has raised alarms about the rise of high-quality deepfake technology that enhances AI voice cloning scams, which can replicate a person's voice using just three seconds of audio. This alarming trend is contributing to a growing lack of confidence among adults in identifying cloned voices.
