By integrating psychological insights with data analytics, JP Morgan has prevented their customers from losing an estimated $12 billion to scam activity.
JP Morgan Behavioral Science Team Lead
Key Facts
- Scams account for 40 to 50 percent of total fraud incidents in major banks across the USA, Canada, UK, and Europe, but are often underreported due to shame or lack of awareness.
- JP Morgan has invested in a behavioral science team combining psychology and data analytics, saving customers an estimated $12 billion from scam losses.
- Fraudsters increasingly use AI-powered deepfakes and impersonation schemes to create hyper-realistic scams that deceive even cautious customers.
- Banks have adopted AI-powered 'scam prevention agents' embedded in apps to provide personalized warnings and real-time scam recognition support.
- Banks have launched proactive cyber safety awareness campaigns to educate customers amid rising cyber attacks.
- An alert SBI official in Hyderabad prevented a stressed customer from transferring ₹13 lakh under a digital arrest scam threat.
- Banks use advanced AI-driven fraud detection techniques to identify anomalies in real-time digital transactions as payments grow.
- Quick Heal Technologies and IDRBT launched IB-CART 3.0 to analyze banking risks and threats.
- Banks have fully integrated with the Indian Cybercrime Coordination Centre (I4C) system under the Union Home Ministry to strengthen cybercrime response.
Key Stats at a Glance
Percentage of scams in total fraud incidents in major banks
40 to 50%
Estimated scam losses prevented by JP Morgan
$12 billion
Amount attempted to be transferred under scam threat
₹13 lakh
Duration of digital arrest scam threat
4 days