Sources: 
Adam Behrens, co-founder of New Gen, has issued a stark warning about the rise of AI agentic bots in ecommerce, describing them as an
"existential threat" to industry leaders.
New Gen, which recently secured
$4.5 million in seed funding, is pioneering AI-specific websites that host these autonomous bots. Their technology includes hosted subdomains like
ai.nike.com that dynamically adapt in real time to visitors, enhancing user interaction and personalization.
Meanwhile, major corporations such as OpenAI, Google, and Walmart are also deploying AI agents capable of performing tasks on behalf of humans, signaling a broader industry shift towards automation.
Behrens emphasized the urgency of this trend, noting that the C-suite executives of ecommerce companies are increasingly concerned about the disruptive potential of these AI agents.
"The influx of agentic bots is an existential threat that we hear from the C-suite of the [ecommerce] companies," Behrens stated.
This development suggests a transformative period for ecommerce, where AI-driven automation could redefine competitive dynamics and operational strategies.
As AI agents become more sophisticated and autonomous, ecommerce leaders must navigate the challenges and opportunities posed by this technology to maintain market relevance and customer engagement.
Sources: Adam Behrens, co-founder of New Gen, warns that AI agentic bots, which perform tasks autonomously, pose an existential threat to ecommerce leaders. New Gen, backed by $4.5 million in seed funding, builds AI-specific sites hosting these bots, while giants like OpenAI, Google, and Walmart deploy similar AI agents.
