Nithin KamathZerodha

Zerodha CEO Nithin Kamath says AI is now table stakes for startup pitches; opening with AI is a surefire way to get ignored

Zerodha CEO Nithin Kamath warns that mentioning AI in startup pitches has become so common it risks being ignored. He argues that AI is now merely 'table stakes' and cautions founders that leading with AI could alienate potential investors, including his own team.

Business Today Business Today17 August 2026 · 10:51 UTC
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Zerodha CEO Nithin Kamath has expressed concern over the increasing prevalence of AI in startup pitches, stating that it has become a common expectation rather than a distinguishing feature. In a recent post on X, he noted, "The number of investment decks I get leading with 'we use AI' is ridiculous."1

Kamath elaborated that this trend has become so tiresome that it automatically makes my eyes roll, leading him to “almost stop looking at them.”

He emphasized that founders must recognize that AI is now merely “table stakes” in the competitive startup landscape, akin to “bragging about taking a bath every day.”456

This shift means that simply highlighting AI usage does not set a startup apart; instead, it risks blending into a sea of similar pitches. Kamath cautioned that starting a pitch with AI could be a “surefire way” to get ignored by investors, including his own team at Zerodha, as well as other serious venture capitalists.7

He pointed out that the accessibility of AI tools has enabled many to create “nice-looking” investment decks, but without unique messaging, startups may fail to capture attention.89

Kamath's insights reflect a growing sentiment in the investment community that innovation must go beyond just AI integration to truly stand out.

Key Insight
“Kamath said the number of decks leading with 'we use AI' has become ridiculous, making him roll his eyes and almost stop looking at them. He compared highlighting AI to bragging about taking a bath daily, noting it makes startups blend into the crowd.”
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Business TodayBusiness Today
“This is the concern Zerodha founder and CEO Nithin Kamath recently raised in a post on X, where he said the number of investment decks he receives that begin with “we use AI” has become ridiculous.”
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