Quick commerce fashion in India boosts customer retention to 40%, outpacing traditional e-commerce

India's quick commerce fashion market is rapidly evolving, driven by Gen Z's craving for immediacy and social media influence. Startups and established platforms are competing to deliver the latest fashion within 30 to 90 minutes, significantly boosting customer retention.

According to industry insiders, the quick commerce segment boasts a 40 percent customer retention rate, outpacing the 30 percent retention seen in traditional e-commerce. This shift is fueled by younger consumers prioritizing speed and relevance over conventional retail loyalty.

Slikk, a notable player, operates dark stores to ensure delivery of fashion and personal care products within 60 minutes across Delhi-NCR and Bengaluru. Meanwhile, Myntra's M-Now service promises deliveries in as little as 30 minutes in parts of Bengaluru.

An executive shared, “We kept hearing one thing over and over: ‘I need this outfit tonight.’ That insight shaped everything.” This urgency reflects a broader trend where spontaneity and social media trends drive purchasing decisions.

The quick commerce model is reshaping India's retail landscape by meeting the demand for instant gratification, especially among younger demographics, and setting new standards for customer loyalty and engagement.

As the sector expands, it challenges traditional e-commerce norms, emphasizing speed and convenience as key differentiators in fashion retail.

India's quick commerce fashion sector, driven by Gen Z's demand for rapid delivery and social media trends, achieves a 40% customer retention rate, surpassing traditional e-commerce's 30%. Startups and platforms like Slikk and Myntra offer deliveries within 30 to 60 minutes, reshaping the retail landscape.