Mythik, Mumbai startup, launches to globalize Eastern mythology with Disney-like vision

Mythik, founded in 2025 by Jason Kothari, is positioning itself as the 'Disney from the East' by modernizing and globalizing Eastern mythology and folktales. This latest venture highlights a growing trend of Indian startups innovating in entertainment-tech with global ambitions.

Sources:
Entrepreneur
Updated 3h ago
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Sources: Entrepreneur
Mythik, a Mumbai-based entertainment-tech startup founded in 2025 by Jason Kothari, is on a mission to globalize Eastern mythology with a vision akin to Disney's storytelling legacy.

The company aims to modernize and bring to the world stage the rich tapestry of Eastern mythology, folktales, and historical narratives, positioning itself as the 'Disney from the East.'

"Mythik aims to modernise and globalise Eastern mythology, folktales, and historical stories," the company states, emphasizing its goal to create a global platform for these culturally significant stories.

By leveraging entertainment technology, Mythik hopes to bridge cultural gaps and introduce audiences worldwide to the depth and diversity of Eastern narratives, much like how Disney popularized Western fairy tales and folklore.

This initiative reflects a growing trend among Indian startups to blend technology with cultural heritage, aiming for global reach and impact.

Founded in 2025 by Jason Kothari, Mythik is headquartered in Mumbai and aspires to be a pioneering force in entertainment-tech focused on mythological content.

The startup's vision aligns with a broader movement to preserve and innovate traditional stories through modern media, potentially transforming how Eastern mythology is perceived globally.
Sources: Entrepreneur
Mythik, a Mumbai-based entertainment-tech startup founded in 2025 by Jason Kothari, aims to globalize Eastern mythology with a Disney-like vision. The company seeks to modernize and share folktales and historical stories from the East on a global scale.
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The Headline

Mythik launches to globalize Eastern mythology

Mythik is positioned as the 'Disney from the East,' aiming to modernise and globalise Eastern mythology, folktales, and historical stories.
Jason Kothari
Founder of Mythik
Entrepreneur
Key Facts
  • Mythik is a Mumbai-based entertainment-tech startup founded in 2025 with a vision to globalize Eastern mythology.Entrepreneur
Key Stats at a Glance
Founding year of Mythik
2025year
Entrepreneur
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