Sources: 
Mythik, launched in Mumbai in 2025 by Jason Kothari, is an entertainment technology company dedicated to globalizing Eastern mythology through modern storytelling techniques and innovative tech platforms.
The company is ambitiously positioned as the
'Disney from the East', aiming to bring ancient folktales, mythological narratives, and historical stories from Eastern cultures to a worldwide audience.
By leveraging cutting-edge entertainment technology, Mythik seeks to modernize these traditional stories, making them accessible and engaging for contemporary viewers globally.
"Our mission is to bridge the cultural gap by presenting Eastern mythology in formats that resonate with today's global audience," said Jason Kothari, founder of Mythik.
Founded in 2025, the startup is part of a growing wave of Indian companies using technology to preserve and promote cultural heritage on an international scale.
Mythik's approach combines storytelling with advanced digital platforms, potentially including animation, interactive media, and immersive experiences, to revitalize ancient narratives.
This initiative reflects a broader trend of cultural globalization through entertainment technology, positioning Mythik as a pioneering force in the space.
As the company grows, it aims to expand its reach beyond India, tapping into global markets hungry for diverse and rich mythological content.
"We want to be the global gateway to Eastern stories," Kothari added, emphasizing the company's vision to create a new entertainment paradigm.
Mythik's launch marks a significant step in the fusion of technology and cultural storytelling, promising to reshape how Eastern mythology is experienced worldwide.
Sources: Mythik, a Mumbai-based entertainment-tech startup founded in 2025 by Jason Kothari, aims to globalize Eastern mythology by modernizing folktales and historical stories, positioning itself as the 'Disney from the East' to bring ancient narratives to a global audience through innovative technology.
