Moving up the anniversary sale was the simplest way to encourage loyal shoppers to stock up at an ideal price.
Joanna Griffiths
Founder of Knix
Key Facts
- Knix decided to move up its anniversary sale to attract loyal customers as tariff uncertainties loom.
- Tariffs impacting brands were first announced in early February and faced further complications in April.
- Brands are waiting for more clarity on how forthcoming tariffs will impact future pricing strategies.