India’s pet economy shifts gears: from unstructured to booming $1B unicorn sector

Drools’ rise to unicorn status backed by Nestlé’s landmark 10% investment signals a transformative phase in India’s petcare market, now evolving rapidly from informal to a structured, high-growth industry.

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Section 1 background
India’s pet economy is undergoing a fundamental shift — from an unstructured sector to a high-growth industry.
Salil Murthy
managing director of Mars Petcare India
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Key Facts
  • Bengaluru-based pet food brand Drools became a unicorn valued at over $1 billion following an investment from Nestlé SA.1
  • Nestlé SA made its first investment in India by acquiring a 10% stake in Drools, marking one of the largest investments in the country's petcare sector.1
Key Stats at a Glance
Drools valuation as a unicorn
$1 billion
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Nestlé's stake in Drools
10%
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