Sources: 
Good Glamm Group, a Mumbai-based beauty and content platform once valued at over
$1 billion, is struggling to survive amid an ongoing funding squeeze. The company, which aggressively expanded by acquiring multiple direct-to-consumer (D2C) and content brands during the ecommerce boom, is now selling or exploring the sale of several portfolio brands to stay afloat.
Sources reveal that this is the second consecutive month the cash-strapped company has faced financial challenges, forcing it to reconsider its growth strategy and asset holdings.
"Cash-strapped beauty and content platform Good Glamm Group for a second consecutive month, as it continues to grapple with a funding squeeze," sources said.
The company’s rapid expansion during the peak of the roll-up ecommerce boom helped it secure a significant market position, but the current funding environment has tightened, impacting its liquidity and operational flexibility.
"To stay afloat, the Mumbai-based company has been selling or exploring the sale of multiple portfolio brands," the sources added.
This move reflects a broader trend among startups facing capital constraints, where divesting non-core assets becomes necessary to maintain financial health. Good Glamm’s situation underscores the challenges faced by ecommerce and D2C companies in sustaining growth amid shifting investor sentiment and market conditions.
As the company navigates this difficult phase, its future will depend on securing new funding or successfully restructuring its brand portfolio to stabilize operations and regain investor confidence.
Sources: Cash-strapped Good Glamm Group, once valued over $1 billion, is battling a funding squeeze by selling or exploring sales of multiple portfolio brands to stay afloat amid a challenging funding environment, sources say. The Mumbai-based beauty and content platform expanded aggressively during the ecommerce boom.
