GenWise Revolutionizes Elder Care in India with Digital Engagement and Retention Strategies

- GenWise, founded by Rajat Jain, has 1.6 million users in 18 months.
- The mission is to take elders from loneliness to laughter.
- Services include Saathi, Friends, and Events for user retention.
- Over 95% of payments are made by elders themselves.
- Partnership with WebEngage enhances user retention and monetization.
- GenWise aims to help 250 million Indian elders and expand globally.
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