Gen AI in 2025: how startups scale data to power a business transformation

As of mid-2025, generative AI has moved beyond experimentation to become a core driver of business innovation. This report explores how startups overcome legacy data challenges by adopting real-time, cloud-native infrastructures to scale AI applications that make systems faster, smarter, and more adaptive.

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Sources: Inc42
As 2025 progresses, generative AI (Gen AI) is driving a profound business transformation, especially among startups scaling data to power AI applications. Traditional legacy systems with rigid schemas and siloed data are failing under new demands, prompting a shift to real-time streaming, cloud-native platforms, and autonomous databases.

A recent roundtable hosted by Inc42 and Couchbase gathered nine technology leaders from sectors including foodtech, medtech, ecommerce, and cloud computing to discuss these challenges. They emphasized the critical need for flexible and scalable data stacks that support real-time AI workloads, as older architectures cannot keep pace.

"Gen AI is no longer a promising experiment or an emerging landscape. It is a full-fledged transformation engine," noted participants, highlighting how AI is reshaping workflows and software development to make systems faster, smarter, and more adaptive.

This new data backbone enables startups to harness AI's potential fully, facilitating business agility and innovation. The move to cloud-native and autonomous databases ensures scalability and accessibility, essential for mission-critical AI applications.

"Legacy systems — rigid schemas, siloed data repositories and batch-based analytics — are cracking under the pressure of mission-critical requirements," the roundtable concluded, underscoring the urgency for startups to adopt modern data infrastructures.

Overall, the discussion reflects a pivotal moment where Gen AI is not just a tool but a core driver of business transformation, with startups leading the charge by scaling data effectively to power AI-driven innovation.
Sources: Inc42
In 2025, startups are transforming businesses by scaling data with generative AI, moving beyond legacy systems to real-time, cloud-native platforms. Industry leaders highlight the need for flexible, scalable data stacks to support AI applications, marking Gen AI as a key driver of operational innovation across sectors.
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Startups need flexible and scalable data stacks for real-time AI applications, as traditional architectures are no longer adequate.
Inc42 and Couchbase Roundtable Participants
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Key Facts
  • Legacy systems characterized by rigid schemas, siloed data repositories, and batch-based analytics are failing under the pressure of mission-critical AI demands.Inc421
  • A new data backbone is emerging, built on real-time streaming, cloud-native platforms, and autonomous databases to meet AI scalability and flexibility needs.Inc421
  • Inc42 and Couchbase hosted a roundtable with nine tech leaders from sectors including foodtech, medtech, ecommerce, cloud, and AI to discuss AI-ready infrastructure challenges and strategies.Inc421
  • By mid-2025, Generative AI (Gen AI) is recognized as a full-fledged transformation engine reshaping business operations across workflows and software development.Inc421
Key Stats at a Glance
Number of tech leaders in roundtable
9 leaders
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Timeline for Gen AI as transformation engine
2025
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