EaseMyTrip 2.0 to empower startups by combining founders’ vision with its 30M user platform

EaseMyTrip 2.0 is a strategic initiative designed to empower startups by merging founders’ visions with EaseMyTrip’s extensive platform of over 30 million users. The program focuses on minority investments, acquiring up to 49% equity while allowing founders to retain full operational control.

Chairman and Founder Nishant Pitti emphasized, “We want to back founders who are building exciting businesses and not replace them. EaseMyTrip 2.0 is about combining their vision with our platform to create real, lasting scale.”

Unlike traditional venture capital models demanding control or exits, EaseMyTrip 2.0 adopts a partnership-first approach, providing startups access to the company’s digital infrastructure, co-marketing opportunities, and pan-India reach without compromising entrepreneurial freedom.

The investment focus spans core travel segments and adjacent verticals aligned with India’s evolving travel and lifestyle landscape. Targeted areas include domestic and international holidays, religious and spiritual tourism (Ayodhya, Kedarnath, Varanasi), education and student travel, MICE and group tours, luxury travel, air charters, air ambulance services, and last-mile mobility solutions such as airport transfers and intercity cabs.

This initiative marks a strategic shift for EaseMyTrip, aiming to support scalable, emerging startups that align with evolving consumer trends while expanding its footprint beyond traditional travel services.

Startups selected under EaseMyTrip 2.0 will benefit from the platform’s robust backend infrastructure and strategic branding support, enabling them to scale rapidly while maintaining their independence and entrepreneurial freedom.

EaseMyTrip 2.0 aims to empower startups by combining founders’ vision with its 30 million user platform, offering minority investments and partnership without control. The initiative targets scalable travel and lifestyle ventures, providing access to digital infrastructure, co-marketing, and pan-India reach while preserving founders’ independence.