Shell IndiaDepartment for Promotion of Industry and Internal TradePhonePe

DPIIT signs MoUs with PhonePe, Shell India to boost startup access to payments, mentors, investors; PhonePe to run masterclasses, Shell offers E4 Smart Energy Track

The Department for Promotion of Industry and Internal Trade has signed MoUs with PhonePe and Shell India to enhance startup access to payments, mentorship, and investment opportunities. PhonePe will provide transaction credits and masterclasses, while Shell will focus on energy startups through its E4 Smart Energy Track.

NDTV Profit20 August 2026 · 15:44 UTC
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The Department for Promotion of Industry and Internal Trade (DPIIT) has entered into partnerships with PhonePe and Shell India to bolster support for startups in India. The agreements, signed on August 19, aim to provide startups with access to essential resources beyond mere funding.1234

The PhonePe partnership focuses on enhancing startups' capabilities through its digital ecosystem. Eligible DPIIT-recognised startups will benefit from transaction credits via PhonePe's Payment Gateway, access to the Indus AppStore, and dedicated onboarding support. Additionally, PhonePe will conduct masterclasses and webinars covering critical topics such as fintech, sales, and business scaling.

Meanwhile, the agreement with Shell India targets startups in the energy and climate-tech sectors. Shell will provide mentorship, strategic guidance, and connections to investors and incubators. Participating startups will have the opportunity to engage with Shell's E4 Smart Energy Track, which is designed to facilitate access to expertise and scaling opportunities.

The Shell partnership will also establish a knowledge-sharing platform for the sector, featuring success stories, white papers, policy briefs, industry reports, and case studies that highlight emerging technologies and business practices.78

Key Insight
“PhonePe will conduct masterclasses and webinars on fintech, sales, and go-to-market strategies to give founders practical support. Shell's partnership will create a knowledge-sharing platform with white papers, policy briefs, and case studies, plus access to its E4 Smart Energy Track for scaling opportunities.”
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“India's recognised startup base is set to get wider access to industry-led support after the Department for Promotion of Industry and Internal Trade entered into separate partnerships with PhonePe and Shell India.”
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