Sanjyot KeerNeeraj Kumawat3one4 CapitalBetter CapitalKae CapitalCuraaAmazonSwiggy InstamartLumikaiYour Food LabZeptoLumikai Fund

D2C kitchenware startup Curaa raises Rs 40 crore led by 3one4 Capital; funds to fuel product expansion and omnichannel growth

Curaa, a D2C kitchenware startup founded in 2024, has raised ₹40 crore in a Series A funding round led by 3one4 Capital, with participation from Kae Capital, Lumikai, and Better Capital. The funds will support product expansion and omnichannel growth, targeting Indian households with tailored kitchen solutions.

The Economic Times The Economic Times+1 source26 August 2026 · 13:51 UTC
CuriousCats Full Story

Curaa, a Bengaluru-based D2C kitchenware startup, has successfully raised ₹40 crore ($4.2 million) in a Series A funding round led by 3one4 Capital, with existing investors Kae Capital, Lumikai, and Better Capital also participating. Founded in 2024 by Neeraj Kumawat and Sanjyot Keer, Curaa aims to revolutionize the kitchenware market by offering products specifically designed for Indian households.13

The fresh capital will be allocated towards product development, branding, and supply chain management, while also facilitating the company's omnichannel expansion. Kumawat stated, “We have seen demand grow much faster than expected, and the fundraise will help us build the supply chain and operational capacity required to support that growth.” Curaa has already served over 300,000 households and is adding 25,000–30,000 customers monthly.2

Curaa's product range includes choppers, blenders, hand mixers, kettles, and induction cooktops, with a focus on India-first manufacturing. The company leverages insights from Keer’s popular culinary platform, Your Food Lab, which boasts over 7 million YouTube subscribers and 4 million Instagram followers, to inform its product design. The kitchenware market is projected to exceed $5.5 billion by 2033, driven by a wave of new D2C brands focusing on premium, design-led products.

Key Insight
“Curaa, founded in 2024 by Neeraj Kumawat and Sanjyot Keer, has served over 3 lakh households and grown monthly net revenue 25X since launch. The company plans to use the capital to broaden its portfolio across pre-cook and cooking categories and expand warehousing and supply chain infrastructure.”
CuriousCats studied:
1
The Economic TimesThe Economic Times
“D2C (direct-to-consumer) kitchenware startup has raised Rs 40 crore in a round led by , with participation from existing investors Kae Capital, Lumikai, and Better Capital.”
The Economic Times →
2
Inc42
“Bengaluru-based Curaa has raised ₹40 Cr ($4.2 Mn) in a Series A funding round led by 3one4 Capital, with existing investors Kae Capital, Lumikai Fund and Better Capital doubling down on the D2C kitchenware startup as well.”
Inc42 →
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