AI startups broaden talent pool as non-tech users adopt coding assistants

AI startups are broadening their talent acquisition strategies by embracing hackathons and AI coding assistants, enabling non-technical users to contribute to technical product development.

Hackathons, traditionally a Silicon Valley staple for innovation and talent discovery, are now being used by startups to level the playing field and attract early-stage talent from diverse backgrounds.

“Hackathons are one way for startups to level the playing field,” a source noted.

Since the launch of ChatGPT in late 2022, there has been a notable shift with more AI startups and research labs establishing themselves in cities with less established tech ecosystems. This move aims to tap into a wider pool of talent beyond traditional tech hubs.

Wiertz said that, since the arrival of ChatGPT in late 2022, more research labs and AI startups have been in cities with less 'tech organization' in a bid to bring together top talent.

The adoption of AI coding assistants by individuals without technical backgrounds is increasing, allowing them to create technical products and contribute meaningfully to AI development.

Increasingly, more people from non-technical backgrounds are using AI coding assistants to create technical products.

This trend reflects a democratization of AI development, where startups are not only innovating with technology but also with talent sourcing and inclusion strategies.

AI startups are expanding their talent pools by hosting hackathons and leveraging AI coding assistants, attracting more non-technical users to develop technical products. Since ChatGPT's late 2022 debut, startups and research labs in less tech-centric cities seek diverse talent through innovative approaches.