AI startups boost talent hunt with hackathons solving real-world problems

AI startups are increasingly leveraging hackathons as a strategic tool to attract and identify early-stage talent by focusing on real-world problem-solving.

Hackathons, intensive events lasting 24 to 72 hours where participants build software products, have evolved from Silicon Valley staples to essential talent-scouting platforms for emerging AI firms. Since the launch of ChatGPT in late 2022, more AI startups and research labs have emerged in cities with less established tech ecosystems, aiming to unite top talent through these events.

“University can be so theoretical, but hackathons help us to tackle real-life problems and get projects off the ground,” noted participants, highlighting the practical benefits of hackathons over traditional academic routes.

Startups use hackathons not only to foster innovation but also to reach early-career professionals who might be overlooked in conventional hiring processes. This approach allows companies to evaluate skills in real-time and identify candidates who excel in collaborative, high-pressure environments.

“Since the arrival of ChatGPT in late 2022, more research labs and AI startups have been in cities with less 'tech organization' in a bid to bring together top talent,” said Wiertz, emphasizing the geographic diversification of AI innovation hubs.

Overall, hackathons serve as a dynamic recruitment and innovation platform, enabling AI startups to solve pressing challenges while building a pipeline of skilled talent ready to contribute to the fast-evolving AI landscape.

AI startups are increasingly using hackathons—intensive 24 to 72-hour events—to attract early-stage talent by solving real-world problems. Since ChatGPT's 2022 debut, more AI firms in less tech-centric cities are leveraging these events to scout talent beyond traditional hiring, blending practical experience with innovation.