Racing Bulls unveil bold livery for Miami Grand Prix, aiming to build on points-scoring form amid rising Formula One viewership

The Miami Grand Prix will see Racing Bulls debut a bold new pink and white livery, inspired by the Red Bull Summer Edition White Peach, amidst soaring viewership numbers in F1.

Sources:
Yahoo SportsMotorsportCrash+2
Updated 9h ago
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Background Context

Background on Racing Bulls and Formula One's Growth

Average TV viewership for Formula One races
1 million viewers
Digiday
Key Facts
  • Pwc rebranded to strengthen its association with Formula One as part of a fresh campaign that was 18 months in the making.Digiday
  • The team's CEO emphasizes Miami's importance by linking it to their first livery debut last year.Formula1
  • Formula One has expanded significantly in recent years, with TV viewerships averaging well over 1 million each race.Digiday

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The Headline

Miami Grand Prix brings new livery and impressive viewership

Miami holds a special place for Visa Cash App Racing Bulls, it’s where we debuted our very first special livery as a team last year, which was a moment that set the tone for who we are: bold, creative and willing to push the boundaries.
Peter Bayer
CEO of Racing Bulls
Formula1
It is our focus to help our clients unlock new value and maintain a competitive edge in this ever-changing business landscape.
Kristin McHugh
CMO of PwC
Digiday
Viewership for 2024 Miami Grand Prix
3 million viewers
Digiday
Key Facts
  • Racing Bulls Formula 1 team has unveiled a striking one-off livery for this weekend's Miami Grand Prix, featuring a bold pink and white design inspired by the Red Bull Summer Edition White Peach.Formula1
  • Last time out in Saudi Arabia, Hadjar finished 10th and Racing Bulls are aiming to continue their points-scoring form during the Miami race.Crash

Other Facts in these Reports

Mekies mentioned super ambitious targets for the team's performance in Formula 1's upper midfield.
Yahoo Sports
Yuki has grown significantly as a driver over the past year and a half.
Yahoo Sports
Racing Bulls' cars, including Isack Hadjar and Liam Lawson, sported a striking livery at the Miami Grand Prix.
Crash
Olly Hughes noted that this is the first can-inspired livery to launch a brand-new flavor in the US.
Formula1
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