Netflix rolls out new homepage redesign: bigger boxes spark user backlash

Netflix has introduced its first homepage redesign in 12 years, rolling out bigger boxes to users worldwide.
The company says the update aims to "show more information up front to help you make a better decision," according to a spokesperson.
"With bigger boxes, we’re showing more information up front to help you make a better decision," the spokesperson said.
Despite a year of beta testing in various markets, the redesign has sparked backlash from users resistant to change.
The new layout also prepares Netflix for future features, including live events and sports streaming, a smarter search function powered by Open AI, and more personalized, real-time content suggestions.
The new format accomplishes other goals as well, setting up the platform for live events and sports, a smarter search function using Open AI, and enabling more personalized and real-time suggestions.
Netflix acknowledges that interface changes after more than a decade will upset some users but emphasizes the benefits of the redesign.
This redesign marks a significant shift in Netflix’s user interface strategy, aiming to enhance user experience and adapt to evolving content delivery trends.

Netflix has launched a major homepage redesign, its first in 12 years, featuring bigger boxes to display more information. Despite a year of beta testing, the changes have sparked user backlash. Netflix says the update prepares the platform for live events, smarter search, and personalized suggestions.