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Lamar Jackson files legal challenge against Dale Earnhardt Jr. over No. 8 trademark dispute

1h ago

Lamar Jackson Opposes Dale Earnhardt Jr.'s Trademark for Number 8

  • Lamar Jackson filed a trademark opposition against Dale Earnhardt Jr. over the number 8, arguing it would create confusion among consumers.2
  • Jackson has worn the No. 8 since his days at Louisville and is a three-time All-Pro and two-time MVP.1
  • Dale Earnhardt Jr. used the No. 8 during his first eight seasons in the NASCAR Cup Series and was inducted into the NASCAR Hall of Fame in 2021.1
  • Lamar Jackson filed a trademark opposition against Dale Earnhardt Jr. over the number 8, citing potential consumer confusion.
  • Jackson has worn the No. 8 since college and is a three-time All-Pro and two-time MVP.
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1h ago

Lamar Jackson Challenges Earnhardt Jr.'s Trademark for No. 8 Amid Ongoing Legal Dispute

  • Dale Earnhardt Jr.'s company, DEJ Holdings, applied to trademark two stylized No. 8s, one of which is associated with his racing legacy.1
  • Lamar Jackson holds the trademark for Era 8 By Lamar Jackson, challenging the trademark application for the simpler No. 8 used by JR Motorsports.2
  • The U.S. Patent’s Office Trademark Trial and Appeal Board will determine if Earnhardt can trademark the No. 8, with potential legal implications for both parties.1
  • Jackson's trademark filing argues that the JR Motorsports number is similar to his uniform number, which could lead to consumer confusion.1
  • Jackson claims to have invested significant resources in promoting the number 8, which he argues has become a strong indicator of his brand.1
  • Lamar Jackson challenges Dale Earnhardt Jr.'s trademark application for the No. 8, citing potential consumer confusion.
  • Earnhardt's DEJ Holdings seeks to trademark two stylized versions of No. 8.
Foxsports Icon Foxsports
2h ago

Lamar Jackson Opposes Dale Earnhardt Jr.'s Trademark Claim for No. 8

  • Lamar Jackson's legal team filed a notice of opposition against Dale Earnhardt Jr.'s trademark claim for a stylized No. 8, arguing it falsely suggests a connection with Jackson.2
  • Dale Earnhardt Jr. has a history with the No. 8, having secured 16 of his 26 Cup victories while driving for Dale Earnhardt, Inc. from 1999 to 2007.1
  • Dale Earnhardt Jr. is considered the face of NASCAR, with his 'Dale Jr. Download' podcast being one of the most popular media forms in the sport.1
  • Lamar Jackson's legal team has officially opposed Dale Earnhardt Jr.'s trademark claim for the No. 8.
  • Dale Earnhardt Jr. is recognized for his significant achievements with the No. 8 in NASCAR.
Cbssports Icon Cbssports
2h ago

Lamar Jackson Files Legal Claim Against Dale Earnhardt Jr. Over No. 8

  • Lamar Jackson has filed a legal claim against Dale Earnhardt Jr. regarding the stylized version of No. 8, asserting that he is widely associated with this number due to his NFL status.2
  • The legal dispute between Jackson and Earnhardt is expected to take months if not years to resolve, highlighting the complexities of trademark issues in sports.1
  • Lamar Jackson's legal challenge against Dale Earnhardt Jr. is expected to take months or even years to resolve.
  • Jackson asserts he is widely associated with the number 8 due to his NFL prominence.
Nbcsports Icon Nbcsports
4h ago

Lamar Jackson Challenges Troy Aikman Over Number 8 Trademark

  • Lamar Jackson is also pursuing a case against Troy Aikman over the number 8 related to his EIGHT beer company.2
  • Lamar Jackson is pursuing a legal case against Troy Aikman regarding the number 8 and his EIGHT beer company.
Outkick Icon Outkick
4h ago

Lamar Jackson Opposes Earnhardt Jr.’s Trademark Claim of No. 8

  • Lamar Jackson's attorneys filed a notice of opposition with the U.S. Patent and Trademark Office against Dale Earnhardt Jr.'s trademark claim of a stylized No. 8.2
  • Jackson's brand covers a variety of bags as well as clothing items including footwear, headwear, and undergarments.1
  • Jackson's filing claims that Earnhardt Jr.'s trademark could lead purchasers to mistakenly believe the products are related to Jackson's offerings.1
  • Lamar Jackson's legal team has officially opposed Dale Earnhardt Jr.'s trademark claim for the stylized No. 8.
  • Jackson's brand includes a range of sports-related items and aims to prevent consumer confusion.
Sportsbusinessjournal Icon Sportsbusinessjournal
5h ago

Lamar Jackson Sues Dale Earnhardt Jr. Over Trademark Dispute Regarding No. 8

  • Lamar Jackson has initiated legal proceedings against Dale Earnhardt Jr. over a trademark dispute regarding the use of No. 8.2
  • Jackson's attorneys argue that Dale Jr.'s trademark could lead to confusion among customers due to similarities with Jackson's 'Era 8' brand.1
  • Dale Earnhardt Jr. seeks trademark protection for products including toys, die-cast cars, and apparel.1
  • The legal process for Jackson's trademark challenge will be similar to a federal court case, focusing on registration issues.1
  • Lamar Jackson has officially filed a lawsuit against Dale Earnhardt Jr. over trademark rights to the number 8.
  • Jackson's legal team argues that the trademark could confuse customers due to similarities with his 'Era 8' brand.
Newsweek Icon Newsweek
8h ago

Lamar Jackson Challenges Dale Earnhardt Jr.'s No. 8 Trademark; Claims Infringement

  • Lamar Jackson has filed a legal challenge against Dale Earnhardt Jr.'s trademark of the No. 8, claiming it could falsely imply a connection between the two athletes.2
  • Jackson's brand, Era 8, aims to use the trademark for various sports-related articles, including clothing and bags.1
  • Jackson's filing argues that Earnhardt Jr.'s trademark could infringe on his established rights.1
  • Lamar Jackson has officially challenged Dale Earnhardt Jr.'s trademark, claiming potential infringement on his rights.
  • Jackson's brand, Era 8, seeks to trademark various sports-related items.
Si Icon Si
16h ago

Background

  • Lamar Jackson argues that Earnhardt Jr.'s trademark application for a stylized version of the number 8 conflicts with Jackson's trademark rights.2
  • Jackson is widely associated with the number 8 due to his prominence in the NFL and the branding of his merchandise.1
  • Dale Earnhardt Jr. is known for driving the No. 8 Chevy from 1999-2007 and is a member of the NASCAR Hall of Fame.1
  • Lamar Jackson has been named to the Pro Bowl four times and won the MVP award in 2019 and 2023.2
  • Lamar Jackson argues that Earnhardt Jr.'s trademark application for a stylized version of the number 8 conflicts with his trademark rights.
  • Jackson is widely associated with the number 8 due to his prominence in the NFL and the branding of his merchandise.
  • Dale Earnhardt Jr. is known for driving the No. 8 Chevy from 1999-2007 and is a member of the NASCAR Hall of Fame.
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