Lamar Jackson files legal challenge against Dale Earnhardt Jr. over No. 8 trademark dispute
1h ago
Lamar Jackson Opposes Dale Earnhardt Jr.'s Trademark for Number 8
- Lamar Jackson filed a trademark opposition against Dale Earnhardt Jr. over the number 8, arguing it would create confusion among consumers.2
- Jackson has worn the No. 8 since his days at Louisville and is a three-time All-Pro and two-time MVP.1
- Dale Earnhardt Jr. used the No. 8 during his first eight seasons in the NASCAR Cup Series and was inducted into the NASCAR Hall of Fame in 2021.1
- Lamar Jackson filed a trademark opposition against Dale Earnhardt Jr. over the number 8, citing potential consumer confusion.
- Jackson has worn the No. 8 since college and is a three-time All-Pro and two-time MVP.
Yahoo
1h ago
Lamar Jackson Challenges Earnhardt Jr.'s Trademark for No. 8 Amid Ongoing Legal Dispute
- Dale Earnhardt Jr.'s company, DEJ Holdings, applied to trademark two stylized No. 8s, one of which is associated with his racing legacy.1
- Lamar Jackson holds the trademark for Era 8 By Lamar Jackson, challenging the trademark application for the simpler No. 8 used by JR Motorsports.2
- The U.S. Patent’s Office Trademark Trial and Appeal Board will determine if Earnhardt can trademark the No. 8, with potential legal implications for both parties.1
- Jackson's trademark filing argues that the JR Motorsports number is similar to his uniform number, which could lead to consumer confusion.1
- Jackson claims to have invested significant resources in promoting the number 8, which he argues has become a strong indicator of his brand.1
- Lamar Jackson challenges Dale Earnhardt Jr.'s trademark application for the No. 8, citing potential consumer confusion.
- Earnhardt's DEJ Holdings seeks to trademark two stylized versions of No. 8.
Foxsports
2h ago
Lamar Jackson Opposes Dale Earnhardt Jr.'s Trademark Claim for No. 8
- Lamar Jackson's legal team filed a notice of opposition against Dale Earnhardt Jr.'s trademark claim for a stylized No. 8, arguing it falsely suggests a connection with Jackson.2
- Dale Earnhardt Jr. has a history with the No. 8, having secured 16 of his 26 Cup victories while driving for Dale Earnhardt, Inc. from 1999 to 2007.1
- Dale Earnhardt Jr. is considered the face of NASCAR, with his 'Dale Jr. Download' podcast being one of the most popular media forms in the sport.1
- Lamar Jackson's legal team has officially opposed Dale Earnhardt Jr.'s trademark claim for the No. 8.
- Dale Earnhardt Jr. is recognized for his significant achievements with the No. 8 in NASCAR.
Cbssports
2h ago
Lamar Jackson Files Legal Claim Against Dale Earnhardt Jr. Over No. 8
- Lamar Jackson has filed a legal claim against Dale Earnhardt Jr. regarding the stylized version of No. 8, asserting that he is widely associated with this number due to his NFL status.2
- The legal dispute between Jackson and Earnhardt is expected to take months if not years to resolve, highlighting the complexities of trademark issues in sports.1
- Lamar Jackson's legal challenge against Dale Earnhardt Jr. is expected to take months or even years to resolve.
- Jackson asserts he is widely associated with the number 8 due to his NFL prominence.
Nbcsports
4h ago
Lamar Jackson Challenges Troy Aikman Over Number 8 Trademark
- Lamar Jackson is also pursuing a case against Troy Aikman over the number 8 related to his EIGHT beer company.2
- Lamar Jackson is pursuing a legal case against Troy Aikman regarding the number 8 and his EIGHT beer company.
Outkick
4h ago
Lamar Jackson Opposes Earnhardt Jr.’s Trademark Claim of No. 8
- Lamar Jackson's attorneys filed a notice of opposition with the U.S. Patent and Trademark Office against Dale Earnhardt Jr.'s trademark claim of a stylized No. 8.2
- Jackson's brand covers a variety of bags as well as clothing items including footwear, headwear, and undergarments.1
- Jackson's filing claims that Earnhardt Jr.'s trademark could lead purchasers to mistakenly believe the products are related to Jackson's offerings.1
- Lamar Jackson's legal team has officially opposed Dale Earnhardt Jr.'s trademark claim for the stylized No. 8.
- Jackson's brand includes a range of sports-related items and aims to prevent consumer confusion.
Sportsbusinessjournal
5h ago
Lamar Jackson Sues Dale Earnhardt Jr. Over Trademark Dispute Regarding No. 8
- Lamar Jackson has initiated legal proceedings against Dale Earnhardt Jr. over a trademark dispute regarding the use of No. 8.2
- Jackson's attorneys argue that Dale Jr.'s trademark could lead to confusion among customers due to similarities with Jackson's 'Era 8' brand.1
- Dale Earnhardt Jr. seeks trademark protection for products including toys, die-cast cars, and apparel.1
- The legal process for Jackson's trademark challenge will be similar to a federal court case, focusing on registration issues.1
- Lamar Jackson has officially filed a lawsuit against Dale Earnhardt Jr. over trademark rights to the number 8.
- Jackson's legal team argues that the trademark could confuse customers due to similarities with his 'Era 8' brand.
Newsweek
8h ago
Lamar Jackson Challenges Dale Earnhardt Jr.'s No. 8 Trademark; Claims Infringement
- Lamar Jackson has filed a legal challenge against Dale Earnhardt Jr.'s trademark of the No. 8, claiming it could falsely imply a connection between the two athletes.2
- Jackson's brand, Era 8, aims to use the trademark for various sports-related articles, including clothing and bags.1
- Jackson's filing argues that Earnhardt Jr.'s trademark could infringe on his established rights.1
- Lamar Jackson has officially challenged Dale Earnhardt Jr.'s trademark, claiming potential infringement on his rights.
- Jackson's brand, Era 8, seeks to trademark various sports-related items.
Si
16h ago
Background
- Lamar Jackson argues that Earnhardt Jr.'s trademark application for a stylized version of the number 8 conflicts with Jackson's trademark rights.2
- Jackson is widely associated with the number 8 due to his prominence in the NFL and the branding of his merchandise.1
- Dale Earnhardt Jr. is known for driving the No. 8 Chevy from 1999-2007 and is a member of the NASCAR Hall of Fame.1
- Lamar Jackson has been named to the Pro Bowl four times and won the MVP award in 2019 and 2023.2
- Lamar Jackson argues that Earnhardt Jr.'s trademark application for a stylized version of the number 8 conflicts with his trademark rights.
- Jackson is widely associated with the number 8 due to his prominence in the NFL and the branding of his merchandise.
- Dale Earnhardt Jr. is known for driving the No. 8 Chevy from 1999-2007 and is a member of the NASCAR Hall of Fame.