India's 2024 Social Media Trends Highlight Diwali Engagement and Streaming Preferences

Show Full Summary
- Diwali generated over 7.2 million conversations on social media.
- WhatsApp led mentions with 872,000 during the festive season.
- Netflix was the most discussed streaming service with 550,000 mentions.
- Local productions dominated streaming, with Heeramandi leading at 98,000 mentions.
- Live music events like Coldplay's tour generated over 12,250 conversations.
- Rohit Sharma and Sheetal Devi sparked significant sports discussions.
The sources of this summary are listed below. Click to view.