- Apple has increased the prices of several MacBook and iPad models by up to ₹70,000 due to rising memory and storage costs.
- The 14-inch MacBook Pro equipped with the M5 Pro chip now starts at ₹2,99,900, up from its original launch price of ₹2,49,900.
- According to the updated pricing on Apple's website, the price of the M5-powered MacBook Pro lineup has been increased by 20%.
- The base 14-inch MacBook Pro with M5 chip and 16GB RAM, was launched at ₹1,69,900 in India, is now listed at ₹2,39,900.
- The iPad Air has seen an even steeper rise, with the entry-level 13-inch iPad Air now costing ₹1,19,900, up from its launch price of ₹84,900.
- Apple's shares tumbled as much as 6 percent following the price increases.
- An Apple spokesperson cited the “extraordinary surge” in the demand for memory and storage as a reason for the price hikes.
- Apple stated that the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.
- The spokesperson mentioned, “We have never seen a increase this much, this quickly,” according to AFP.
- The chips have undergone quarterly price increases of at least 50 percent since late 2025, AFP reported.
- Announcing the price hikes, Apple stated it had “shielded our customers from these increases so far”, but could no longer continue to do so.
- Apple acknowledged that this news is not welcome and stated, “We are working tirelessly to find solutions.”
- The price hikes were suggested by outgoing Apple CEO, who told The Wall Street Journal that price increases were “unavoidable.”
- Cook stated, “There's less supply at a time when consumers want devices and the memory guys are passing along huge price increases.”
- He termed the rise in prices as a “hundred-year flood.”
Apple has announced significant price increases for its MacBook and iPad models, with hikes reaching up to ₹70,000. The base prices for several models have risen between 20% and 42% compared to their original prices. For instance, the 14-inch MacBook Pro with the M5 Pro chip now starts at ₹2,99,900, up from ₹2,49,900.12412
The entry-level 13-inch iPad Air has also seen a steep rise, now costing ₹1,19,900, up from ₹84,900. According to Apple's updated pricing, the M5-powered MacBook Pro lineup has increased by 20%. The base 14-inch MacBook Pro with M5 chip and 16GB RAM was launched at ₹1,69,900 in India and is now listed at ₹2,39,900.35
The price hikes come amid an extraordinary surge in demand for memory and storage, driven by the rapid expansion of AI data centers. An Apple spokesperson stated that the company had previously shielded customers from these increases but could no longer do so. The outgoing Apple CEO described the situation as a “hundred-year flood,” indicating that price increases were “unavoidable.” Following the announcement, Apple's shares tumbled as much as 6 percent.6813
“Apple has raised the prices of several MacBook and iPad models by up to ₹70,000 due to significant increases in memory and storage costs. The company stated that it could no longer shield customers from these rising expenses.”
