Puma’s Richard Teyssier on why 109 seconds of ball control can change football

Puma’s vice-president of brand and marketing, Richard Teyssier, underscores the significance of ball control in football, revealing that Premier League players hold the ball for an average of 109 seconds per game. This statistic forms the core message of Puma’s new campaign, "Have a Ball," which aims to reconnect the sport with its grassroots origins.

The campaign, created by ad agency Dude London, is a short documentary-style film that celebrates the joy and community spirit found in playing football in public spaces such as streets and parks. It highlights the emotional and liberating aspects of simply having the ball at one’s feet.

Teyssier explains, "By emphasizing the emotional and liberating aspects of playing football, the 'Have a Ball' campaign highlights how the simple act of just having the ball can bring immense joy and excitement." He stresses the importance of making every second of ball control count, as these moments can create decisive impacts on the pitch.

The campaign’s focus on grassroots play and the joy of ball control serves as a reminder of football’s fundamental appeal beyond professional competition, encouraging players and fans alike to appreciate the game’s emotional and communal roots.

"On average, a professional footballer has control of the ball for around 109 seconds every game, so when you have the ball at your feet, you need to make it count and create moments that make a difference on the pitch," Teyssier added.

This initiative by Puma not only promotes their brand but also seeks to inspire a deeper connection to football’s essence, celebrating the simple yet powerful joy of having the ball.

Puma’s Richard Teyssier highlights that Premier League players control the ball for only 109 seconds per game, emphasizing the importance of making those moments count. Puma’s 'Have a Ball' campaign celebrates the joy and community spirit of grassroots football, focusing on the emotional impact of ball control.