Molson Coors gears up: Chelsea’s Official Beer Partner role kicks off 2025/26 season

Chelsea Football Club has secured a long-term partnership with Molson Coors Beverage Company, designating Carling as the official beer for Stamford Bridge and Kingsmeadow starting from the 2025/26 season.

This collaboration will introduce an expanded range of 11 new products, aiming to enhance the fan experience with a focus on responsible enjoyment.

Oliver Boden, partnership sales director for Chelsea Football Club, said: 1We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world.2

Kev Fawell, UK sales director at Molson Coors, added: 1We cant wait to kick off our role as the Official Beer Partner of Chelsea Football Club, bringing our popular brands to fans at Stamford Bridge and Kingsmeadow over the coming seasons.2

The partnership underscores Molson Coors' commitment to football culture and fan engagement, promising a diverse selection of beverages to enjoy responsibly during matches. This move aligns with Chelsea's strategy to enhance stadium amenities and deepen connections with supporters through premium partnerships.

Chelsea Football Club announced a long-term partnership with Molson Coors Beverage Company, making Carling the official beer at Stamford Bridge and Kingsmeadow starting the 2025/26 season. The deal includes 11 new products for fans, enhancing the matchday experience with responsible enjoyment options.