Hisense champions football unity with tech innovation at FIFA Club World Cup 2025

Hisense is leveraging its role as official sponsor of the FIFA Club World Cup 2025™ to champion football unity through cutting-edge technology. The tournament, set to unite the world's best clubs, will be enhanced by Hisense’s innovative solutions such as video assistant referee (VAR) screens and broadcast technology support.

"Football is a shared language and a source of deep connection for millions," said Jason Ou, President of Hisense Middle East and Africa, emphasizing the brand’s dedication to fostering global football community.

The FIFA Club World Cup 2025™ will take place in Qatar and Oman, where Hisense is also offering exclusive consumer promotions, further engaging local fans. This partnership highlights Hisense’s commitment to excellence in sport and technology, aiming to elevate the viewing experience and support fair play through advanced VAR technology.

By integrating innovative tech solutions, Hisense not only supports the tournament’s operational needs but also enhances fan engagement worldwide, reinforcing football’s role as a unifying global force.

Hisense’s technology contributions include:
- Video assistant referee (VAR) screens
- Broadcast technology support

This initiative underscores Hisense’s position as a global leader in consumer electronics and its strategic investment in sports innovation, aligning with the spirit of the FIFA Club World Cup 2025™ to celebrate sporting excellence and unity.

Hisense, official sponsor of the FIFA Club World Cup 2025, is showcasing innovative technology like VAR screens and broadcast support to unite football fans globally. The tournament will highlight top clubs and Hisense’s commitment to enhancing the sport’s experience in Qatar and Oman.