Streaming Giants Netflix and Prime Video Lead Surge in Sports-Adjacent Content
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- Netflix and Amazon Prime Video dominate sports 'shoulder' content market.
- Netflix produces 26% of all shoulder shows, Prime Video 19%.
- Carolyn Finger stated, “Sports shoulder content has paved the way for this transition.”
- Prime Video streamed its first “Thursday Night Football” game in 2022.
- 2024 is projected to exceed last year's record of over 60 shoulder shows.
- Finger concluded, “Exclusive access to games, sports and leagues is increasingly a differentiator.”
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