Sources: 
Prime Video is set to enhance its advertising capabilities, introducing a new system that will provide marketers with more detailed audience segments. This includes categories like
High Income Households and
Coviewing, which are expected to significantly improve ad targeting effectiveness.
According to a pitch deck reviewed by ADWEEK, the expansion aims to unlock the value of Prime Video's extensive content library, which features a massive selection of movies and shows. The new ad-targeting system is designed to increase the granularity of audience segments available to marketers, allowing for more tailored advertising strategies.
The forthcoming product, which does not yet have a release date, is anticipated to add substantial value to the platform. As Prime Video continues to evolve, it positions itself as a competitive player in the streaming market, catering to both viewers and advertisers alike.
Starting June 17, 2025, Prime Video will also introduce limited advertisements in its movies and TV shows, with an option for ad-free viewing available for an additional fee.
This strategic move reflects the growing importance of targeted advertising in the streaming industry, as platforms seek to maximize revenue while enhancing user experience.
Sources: Prime Video is enhancing its ad-targeting capabilities, allowing marketers to access more granular audience segments, including categories like High Income Households and Coviewing. This move aims to unlock the value of its extensive content library, further positioning Prime Video as a key player in the streaming market.
