President Trump establishes task force for the 2026 world cup, appoints Andrew Giuliani and anticipates economic boom

President Trump appoints Andrew Giuliani as head of the task force for the 2026 World Cup, promising significant economic contributions and total visitor engagement. PepsiCo secures global sponsorship as part of its strategic push into soccer.

Sources:
Bloomberg.comTheguardian+1
Updated 1h ago
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Deep Dive

PepsiCo's new focus and sponsorship ahead of the World Cup

Key Facts
  • PepsiCo has launched a Sports and Entertainment Center of Excellence under the leadership of Chief Sports Officer Brett O’Brien.Sportsbusinessjournal1
  • PepsiCo’s Frito-Lay snack business has signed on as a global sponsor for both the 2026 men’s and 2027 women’s World Cups.Sportsbusinessjournal1
  • One immediate priority for PepsiCo’s new division will be to expand its focus on soccer ahead of the FIFA World Cup in 2026.Sportsbusinessjournal1
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The Headline

Economic expectations and visitor estimates for the 2026 World Cup

The 2026 will be the biggest, safest and most extraordinary soccer tournament in history.
Donald Trump
President of the United States
Theguardian
$50 billion in economic output and almost 300,000 jobs as a result of this year’s tournament and next year’s showpiece occasion.
FIFA President
Gianni Infantino
Theguardian
2m foreign visitors were expected to come to the United States for the tournament.
Kristi Noem
Secretary of Homeland Security
Theguardian
Economic output from the World Cup
$50bn
Theguardian
Number of jobs generated by the tournament
300000 jobs
Theguardian
Expected number of foreign visitors for the World Cup
2m visitors
Theguardian
Key Facts
  • Trump is confident that the current efforts will result in tens of billions of dollars in economic activities and thousands of jobs for American workers.Theguardian
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The Headline

Key appointments and leadership in preparation for the World Cup

He’s gonna be great. I’ve known him for a long time. He’s a highly competitive golfer, which I mean, really good. And he’s also a highly competitive person and he loves what we’re doing.
Donald Trump
President of the United States
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Together, we will ensure that the 2026 World Cup will be the best-run soccer tournament the world has ever seen.
Donald Trump
President of the United States
1
Economic output from the World Cup
$50bn
Theguardian
Number of jobs generated by the tournament
300000 jobs
Theguardian
Expected number of foreign visitors for the World Cup
2m visitors
Theguardian
Key Facts
  • President Trump has appointed Andrew Giuliani, the son of former mayor Rudy Giuliani, as executive director of the 2026 FIFA World Cup task force.Bloomberg.com2
  • Carlos Cordeiro will serve as a senior adviser with significant experience in sports management.1
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Background Context

Foundations of the 2026 World Cup task force

Key Facts
  • In March, President Trump established a task force to coordinate the preparations for the 2026 World Cup and a FIFA club tournament.Bloomberg.com
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