NBA and WNBA secure $77 billion deal as streaming reshapes sports broadcasting and viewership declines

With a $77 billion deal, the NBA and WNBA mark a new era in sports broadcasting, yet face a 5% decline in viewership as streaming dominates viewership habits.

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Updated 4h ago
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The Headline

Viewership decline amidst streaming rise

Right now, the default is that every game is on linear and some of those games are simulcast on streaming.
Scott Kaufman-Ross
NBA Executive
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The game has evolved into more three-pointers than twos and less defense, which makes the game less appealing.
Darryl Harding Jr.
Sports Journalist
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It’s become a routine for me to watch NBA games on YouTube TV now. I don’t watch them on TNT anymore.
Moses Malloy
Student and Basketball Fan
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Decline in NBA television viewership
5%
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Key Facts
  • Streaming has forever changed how we view sports content, shifting where fans go to find it.Sports Business Journal1
  • The NBA has increasingly embraced digital platforms such as YouTube TV, Hulu, and Prime Video to reach younger audiences.1

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Background Context

The transformation of sports broadcasting

Value of NBA and WNBA broadcasting deal
$77 billion
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Key Facts
  • Five years ago, NBCUniversal launched Peacock, while HBO Max, now known as Max, shifted its premium content from cable to streaming.Sports Business Journal1
  • The NBA and WNBA’s $77 billion, 11-year deal marked a significant step in sports broadcasting.Sports Business Journal1
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