- Sachin Tendulkar has become a strategic investor in Metasports Interactive, the Hyderabad-based company behind the mobile cricket strategy game Hitwicket.
- With Tendulkar on board, the startup aims to take Hitwicket to 100 million downloads within the next three years, while it claims to have 20 million players today.
- Tendulkar stated, "I enjoyed playing the game, believe in what the team is building, and that makes the association feel natural."
- Hitwicket has built a player base of over 20 million users across 120 countries since its launch in 2020.
- Hitwicket was launched in 2020 and has seen significant growth, with 3 million users reported in November 2022 when backed by Prime Venture Partners.
- By April 2024, Harsha Bhogle invested in Hitwicket, which had crossed 5 million downloads and was played in 109 countries.
- In April 2026, Metasports raised $20 million from Metica to support user acquisition and marketing.
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Sachin Tendulkar has become a strategic investor in Metasports Interactive, the Hyderabad-based company behind the mobile cricket strategy game Hitwicket. The investment aims to propel the game to 100 million downloads within three years, building on its current base of 20 million players across over 120 countries since its launch in 2020.1245
Tendulkar expressed his enthusiasm for the game, stating, "Hitwicket stood out to me for how it brings the strategic thinking behind cricket into the game. I enjoyed playing the game, believe in what the team is building, and that makes the association feel natural." The game has seen a remarkable 100% growth in revenue over the last six months, with players spending an average of 51 minutes daily.3
Kashyap Reddy, CEO of Metasports, highlighted the importance of Tendulkar's involvement, saying, "Interacting with Sachin Tendulkar is helping us understand how elite cricketers think on the field and further improve the game engagement." The partnership follows a $20 million user acquisition funding from London-based Metica, which aims to enhance marketing and player acquisition without diluting equity.7
Hitwicket is unique as the only Made in India game generating over 97% of its revenue through in-app purchases, demonstrating its potential in both domestic and international markets. The game's strategic focus has resonated with players, comparable to engagement levels seen in top football games.
“Metasports claims Hitwicket has 20 million players across 120 countries, with revenue doubling in six months and players averaging 51 minutes daily. The startup previously raised $20 million from London-based Metica in April, aiming for 8x growth in 18 months.”
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