1xBet boosts European Cricket Network partnership: what’s next for cricket’s growth?

1xBet has renewed and expanded its partnership with the European Cricket Network (ECN), becoming the Official Betting Partner through October 31, 2025.
This collaboration aims to accelerate cricket's growth across Europe, particularly in countries where the sport is still emerging, such as Germany, Spain, Italy, and France.
The ECN organizes key cricket competitions for both men and women, serving as a vital platform for the sport's development in the region.
Since 2018, the ECN has focused on promoting cricket through media coverage and events, striving to make the game more mainstream in Europe.
1xBet's involvement is seen as a significant boost for cricket enthusiasts and the sport's expansion in new markets.

"The partnership with ECN is an important event for cricket lovers," highlighting the strategic intent to grow the game in untapped European countries.

This extended partnership reflects a growing interest in cricket beyond traditional strongholds, leveraging media and competitive events to build a broader fan base.

As cricket continues to gain traction, the collaboration between 1xBet and ECN is expected to play a pivotal role in shaping the sport's future across Europe.

1xBet has extended its partnership with the European Cricket Network (ECN) as the Official Betting Partner through October 2025, aiming to boost cricket's growth across Europe, including emerging markets like Germany, Spain, Italy, and France, where the sport is still gaining mainstream traction.