Phoebe Gates launches sustainable shopping app Phia using artificial intelligence, stepping out of her father's influence

Phoebe Gates, at just 22, is carving her own path in entrepreneurship by launching Phia, a sustainable shopping app driven by artificial intelligence. Her journey reflects a desire to establish her identity outside her father's shadow.

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It would have been a tricky dynamic.
Bill Gates
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I would have kept her on a short leash and be doing business reviews, which I would have found tricky.
Phoebe Gates
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Desire to prove [her]self as a nepo baby.
Phoebe Gates
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Age of Phoebe Gates
22 years
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Key Facts
  • Phoebe Gates launched her business Phia last week without her dad’s help, creating a sustainable shopping app that utilizes artificial intelligence.Page Six
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