Amazon's Advertising Business Surges, Outpacing Retail and Cloud Growth
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- Amazon's ad business reached $56.2 billion in 2024, up 19.8%.
- Advertising now accounts for nearly 9% of Amazon's total revenue.
- Amazon's ad profit margins are estimated between 30% to 40%.
- Ad revenue growth is expected to decelerate to 17.3% in 2025.
- Retail Ad Service allows other retailers to use Amazon's ad technology.
- Amazon's ad revenue is closely linked to its retail sales performance.
The sources of this summary are listed below. Click to view.