Neal MohanNBCUniversalComcastGoogle's YouTubeYouTube

YouTube Premium will soon include Peacock at no extra cost as NBCUniversal expands partnership with YouTube

YouTube Premium will soon include Peacock at no extra cost for subscribers in the U.S., starting in early 2027. This expanded partnership between NBCUniversal and YouTube aims to enhance content offerings, making Peacock's original shows and live sports accessible to YouTube's 125 million subscribers.

Engadget+1 source27 July 2026 · 18:33 UTC
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YouTube Premium will integrate Peacock at no additional cost for subscribers starting in early 2027. This partnership between NBCUniversal and YouTube will allow Premium subscribers to access Peacock's content, including original shows like 'Love Island U.S.A.' and live sports events such as NFL and NBA games.123569

Peacock Premium, which typically costs $11 per month, will be bundled with YouTube Premium's subscription, priced at $16.99 for individuals and $27 for families. This deal marks Peacock's largest wholesale distribution partnership, significantly expanding its reach to YouTube's 125 million subscribers compared to Peacock's 48 million.4

Additionally, the agreement extends YouTube TV's multi-year contract to carry NBC broadcasts, further solidifying the collaboration between the two companies. This move is expected to enhance the viewing experience for subscribers by providing a wider array of content options without increasing subscription costs.78

Key Insight
“Starting in early 2027, Peacock Premium will be available in the U.S. at no extra cost for Premium subscribers, according to Neal Mohan. The agreement also extends YouTube TV's multi-year distribution deal to carry NBC's television networks, enhancing the partnership's scope.”
CuriousCats studied:
1
Engadget
“YouTube Premium will soon include Peacock at no extra cost”
Engadget →
2
ReutersReuters
“NBCUniversal and Google's YouTube have reached a deal that will bring the Peacock streaming service to YouTube ​Premium subscribers in the U.S.”
Reuters →
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