Xreal launches sub-brand X By Xreal with new a01 AR glasses, priced at CN¥1,799 (~$265), featuring 1600 nits brightness rate.

Xreal introduces its affordable a01 AR glasses under the new sub-brand X By Xreal, targeting casual users with enhanced visual performance. The device is set to create competition in the consumer AR market while maintaining affordability.

Sources:
Road to VRGamesBeat
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Sources: GamesBeatRoad to VR
Xreal has entered the competitive AR market with its sub-brand X By Xreal, unveiling the a01 AR glasses, priced at CN¥1,799 (~$265).
The a01 features an impressive 1600-nit HDR10 display, providing the highest brightness in the category.
"We wanted to create a simpler, more approachable path into the world of AR glasses," stated Chi Xu, Co-Founder and CEO of Xreal.
With a 50° field-of-view and weighing just 62 grams, these glasses are targeted at casual XR users.
They support real-time SDR-to-HDR conversion and bird bath-style optics for enhanced visual experiences.
The a01 is part of Xreal's strategy to penetrate the consumer AR market outside China, where the company is involved in a partnership with Google for Project Aura.
The glasses are expected to launch in the US in July 2024 with a starting price of $299. Xreal, previously known as Nreal, had to rebrand due to trademark issues regarding its name, but continues to innovate in lightweight XR hardware technology.
Sources: Road to VR
Xreal has officially launched its sub-brand, X By Xreal, with the introduction of the a01 AR glasses in China, priced at CN¥1,799 (~$265), featuring groundbreaking technology including a 1600-nit brightness rate, a 50° field-of-view, and ultra-lightweight design at just 62 grams.
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The Headline

Xreal launches X By Xreal and a01 AR glasses

Key Facts
  • Xreal announced it’s launching a sub-brand in China with the release of the company’s cheapest XR glasses yet.Road to VR
  • The new sub-brand called X By Xreal features the a01 AR glasses, priced at CN¥1,799 (~$265), making them the company’s cheapest AR glasses to date.Road to VRGamesBeat
  • The a01 AR glasses boast a remarkable 1600 nits brightness rate, HDR10 support, and a 50° field-of-view.Road to VRGamesBeat
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Background Context

Background on Xreal's branding and market strategy

Key Facts
  • Before the company was Xreal, it was known as Nreal but had to rebrand in 2023 due to trademark issues with Epic Games, which claimed the name sounded too similar to its Unreal Engine game engine.Road to VR
  • Xreal is becoming increasingly aggressive in the casual XR glasses market as it prepares to enter the consumer AR market outside of China with Project Aura, partnering with Google.Road to VR
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