Xbox studio heads reportedly criticize Game Pass service as financial losses mount; Sharma reveals Xbox is losing 67 cents for every dollar earned.
SharmaXboxXbox Game Pass

Xbox studio heads reportedly criticize Game Pass service as financial losses mount; Sharma reveals Xbox is losing 67 cents for every dollar earned.

Xbox studio heads are reportedly voicing concerns over the Game Pass service as financial losses escalate, with Sharma revealing the company is losing 67 cents for every dollar earned. The situation has prompted a freeze on new third-party deals and a reevaluation of the business model.

ComicBook.com ComicBook.com+1 source28 July 2026 · 01:46 UTC
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Xbox Game Pass is facing scrutiny from studio heads as financial losses mount, with Sharma revealing the company is losing 67 cents for every dollar earned. This alarming situation has led to a freeze on new third-party deals as Sharma's team conducts a comprehensive audit of the service.

The Game Pass model, which relies heavily on day-one game releases, is under threat. As one source noted, "If they take it down again, I smell the end of day ones." The financial strain is evident, with Xbox having invested up to $300 million for titles like Jedi: Survivor and Suicide Squad.

Despite ambitious projections of reaching 77 million subscribers by 2026, the service currently boasts only 30 million subscribers. The Xbox One generation ended with just 58 million units sold, significantly trailing behind the 117 million units sold by the PlayStation 4. This disparity highlights the challenges Xbox faces in a competitive market.

The dire financial scenario has already resulted in 1,600 job losses across the company, with more layoffs anticipated as the team reassesses its strategy moving forward.

Key Insight
“Sharma's team has frozen new third-party deals for Xbox Game Pass to audit the service, raising fears about the future of day one games. With Xbox projected to reach 77 million Game Pass subscribers by 2026 but currently at 30 million, the pressure to improve the service is mounting.”
CuriousCats studied:
1
ComicBook.comComicBook.com
“there has been a complete reexamination of the XGP business model by Sharma and her team.”
ComicBook.com →
2
IGN Southeast AsiaIGN Southeast Asia
“By the end of its generational run, the Xbox One had sold just 58 million units, multiple millions fewer than its predecessor and far fewer than its rival, the 117 million unit-selling PlayStation 4.”
IGN Southeast Asia →
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