Women's wellness brand Nua raises $50M Series C led by Peak XV, Filter Capital; revenue run rate jumps from ₹100 crore to ₹500 crore in 24 months

Women's wellness startup Nua has raised $50 million in a Series C funding round led by Peak XV Partners and Filter Capital, with participation from existing investors like Mirabilis Investment Trust and Footpath Ventures. The funding will be used for brand building, expanding distribution, and enhancing research and development.

Founded in 2017, the Mumbai-based company has seen its annualised revenue run rate surge from ₹100 crore to ₹500 crore in just 24 months, while maintaining profitability. Nua serves over three million women and girls monthly with its products, which include period care, maternity care, and intimate wellness items.⁴

Nua has also ventured into digital services, offering the Nua Period Tracker app and SecretKeeper chat. According to Sakshi Chopra, managing director at Peak XV, Nua has become the second-largest online player in its category, demonstrating its competitive edge against larger incumbents. Sumit Sinha, co-founder at Filter Capital, expressed confidence in Nua's potential for further growth in the feminine hygiene and wellness sector.

The funding round included both primary and secondary components, allowing early investors like Kae Capital and Lightbox VC to partially cash out. This transaction marks one of the larger funding deals in India's women's hygiene and wellness sector, following Pee Safe's $32 million Series C round earlier this year.²