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- Vaaree, a Bengaluru-based home dcor and furnishings marketplace, has raised ₹65 crore (approximately $6.6 million) in a Series A round led by Hero Enterprise and Cap Alpha Ventures.
- The startup plans to use the funding to expand its fulfilment network, reduce delivery times and develop its AI-powered product discovery and home-styling technology, including VibeCheck.
- Vaaree plans to expand fulfilment and quality verification centres across key markets and bring inventory closer to customers to support next-day delivery in major Indian cities.
- Founded in 2022, Vaaree operates a curated marketplace covering home dcor, furnishings, bed and bath products, kitchenware and lighting, offering more than 1.5 lakh products.
- Vaarees VibeCheck platform lets users discover products based on preferences, create mood boards, visualise combinations and shop coordinated looks.
- Existing investors include Peak XVs Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures, and Kunal Shah.
Vaaree, founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, operates a curated marketplace for home products, offering over 150,000 items across various categories. The recent funding will enhance its fulfilment network and reduce delivery times, aiming for next-day deliveries in major Indian cities.1256
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The company plans to invest significantly in its AI-powered VibeCheck platform, which helps users discover products based on preferences, create mood boards, and visualize combinations. Co-founder Varun Vohra stated, “Most people know how they want their home to feel, but translating that into the right products is difficult.” He emphasized the goal of providing every Indian access to a personal home stylist.7
Vaaree's existing investors include Peak XV’s Surge, PeerCapital, All In Capital, Better Capital, OTP Ventures, and Kunal Shah. The new investment from Hero Enterprise and Cap Alpha Ventures marks a significant step in Vaaree's growth strategy, focusing on technology upgrades and operational infrastructure improvements across India.8
The startup's commitment to enhancing its delivery capabilities and expanding its quality verification centres will support its mission to serve customers more efficiently, ultimately transforming the home styling experience in India.
“VibeCheck, Vaaree's AI platform, lets users create moodboards and visualise product combinations, with co-founder Varun Vohra calling it a personal home stylist for every Indian. The company, founded in 2022 with over 1.5 lakh products, plans next-day deliveries across major Indian cities by expanding fulfilment and quality-verification centres.”
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Indian Startup News
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