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Procter & Gamble

US faces surging toilet paper prices amid trade war with Canada; Canada threatens 25-50% tariffs on paper stock from 8 September

The U.S. faces rising toilet paper prices as Canada threatens 25-50% tariffs on imports starting September 8, in response to a 50% price hike from Washington. With the U.S. relying heavily on Canadian raw materials, this trade conflict could significantly impact consumers and retailers alike.

The Guardian The Guardian26 August 2026 · 15:33 UTC
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The U.S. is bracing for a surge in toilet paper prices as Canada threatens to impose tariffs ranging from 25% to 50% on imports starting September 8. This move is a direct response to a 50% price hike initiated by Washington, affecting a sector already under strain.12

The U.S. heavily relies on Canada for raw materials, with over $328 million worth of toilet paper imported in 2024, making Canada the largest exporter of this essential product to the U.S. Retailers source much of their paper products from Canada, which could lead to significant price increases for consumers.

Despite producing toilet paper domestically, American manufacturers like Procter & Gamble, owner of Charmin, have indicated that they may need to raise prices due to ongoing tariffs. The U.S. accounts for more than 20% of global tissue consumption, despite having only 4% of the world’s population, highlighting the critical nature of this trade relationship.

Americans are the top consumers of toilet paper globally, using an average of 134 rolls per person annually, just ahead of Germany. As the trade war escalates, consumers may soon feel the pinch at the checkout aisle.

Key Insight
“Canada's retaliatory tariffs target toilet paper and face tissue stock, hitting one of the hardest-hit sectors in the trade war. The 50% hike from Washington DC prompted this response, escalating tensions ahead of the 8 September deadline.”
CuriousCats studied:
1
The GuardianThe Guardian
“Paper products are among the hardest-hit sectors, with threatening to put tariffs of between 25% and 50% on “toilet paper or face tissue stock” from 8 September in retaliation for a 50% hike from Washington DC.”
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