- Universal has decided to skip having word-of-mouth (a.k.a. influencer) screenings for 'The Odyssey'.
- The official critic reviews for the film have been considerably more negative, with the film averaging 59 percent on Rotten Tomatoes.
- 'The Odyssey' lands in theaters July 17.
- This decision comes at a time when fans have gotten savvier about the relationship between studio marketing departments and influencers.
- After the film’s global premiere screening in London on July 6, the film will begin screening for film critics.
Universal Pictures has opted to skip influencer screenings for Christopher Nolan's 'The Odyssey' following a lackluster response from critics, who have given the film an average rating of 59% on Rotten Tomatoes. This decision reflects a growing awareness among fans regarding the influence of marketing strategies on film promotion.
The film is set to premiere on July 6 in London, with screenings for critics scheduled to follow. Universal's choice to bypass influencer screenings indicates a shift in strategy, as the studio navigates the evolving landscape of film marketing and audience expectations.
As the film approaches its release, the negative reviews may impact its box office performance. The decision to skip influencer screenings suggests that Universal is prioritizing critical reception over social media buzz, a move that could resonate with audiences who are increasingly discerning about promotional tactics.
'The Odyssey' is scheduled to hit theaters on July 17, and the studio's approach may set a precedent for future releases, particularly in an era where critics and audiences alike are more skeptical of influencer endorsements.3
“Universal has opted out of influencer screenings for 'The Odyssey', reflecting a shift in marketing strategy. The film has received negative reviews, averaging 59% on Rotten Tomatoes, ahead of its July 17 release.”
The Hollywood Reporter
