UEFA opposes FIFA's World Cup sell-off plan; Infantino warns countries of $40 million funding incentive with 53-day deadline
Gianni InfantinoFIFA Forward EnterpriseFIFAUEFA

UEFA opposes FIFA's World Cup sell-off plan; Infantino warns countries of $40 million funding incentive with 53-day deadline

UEFA has voiced strong opposition to FIFA's proposed sell-off plan, which offers member associations a $40 million incentive to agree by September 19. FIFA President Gianni Infantino warns that rejecting the plan could reduce funding to $2.7 billion, a nearly 75% decrease.

The Times The Times+1 source29 July 2026 · 11:20 UTC
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UEFA has expressed strong opposition to FIFA's controversial plan to sell off part of the organization to private investors, which could generate up to $10 billion in funding. FIFA President Gianni Infantino has set a September 19 deadline for member associations to agree to the proposal, offering each association $40 million as an incentive.127

If the associations reject the plan, their funding will drop to $2.7 billion, a reduction of nearly 75%. Infantino's letter to the 211 member associations emphasizes that the decision rests entirely with them, stating, “The decision on whether or not to proceed with this proposal belongs entirely to you.” He further noted that the funding package would be available starting January 1, 2027 if approved.6

The proposal involves raising up to $4.2 billion from external investors through the sale of minority stakes in FIFA Football Enterprises (FFE), which is valued at around $20 billion. Infantino requires more than 50% of member support to proceed, warning that failure to meet this condition would mean continuing with the existing Forward Programme, which offers only $10 million per member association.3

In response, UEFA is reportedly convening an emergency meeting and may consider a boycott if FIFA moves forward with the plan. UEFA has stated that the “soul and governance of football are not assets to trade.”45

Key Insight
“Infantino's proposal offers each member association access to up to $40 million starting January 1, 2027, but warns that those who do not support it may miss out on approximately $10 million in funding. UEFA nations are expected to hold an emergency meeting this week, considering a boycott if the plans proceed.”
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CuriousCats studied:
1
The TimesThe Times
“Fifa president sets September 19 deadline for associations to approve sell-off plan, which will be worth $10bn if agreed, but $2.7bn if they do not agree”
The Times →
2
Sky SportsSky Sports
“Gianni Infantino has given football associations until September 19 to back his plan to sell off part of FIFA to private investors - with a $40m (£30.1m) incentive to accept, a letter has revealed.”
Sky Sports →
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